@TIKTOKFORBUSINESS | Brand Channels

When TikTok came to us asking how we’d approach promoting TikTok as a marketing tool to C-Suite marketers our approach was two-fold: give creators the tools to communicate TikTok’s efficacy to their bosses, and demonstrate the extraordinary stats to CMOs and others where they’ll see it. For all of this work my creative partner Laura Panthofer and I took the lead developing the content and directing teams through to execution and delivery.