How do you develop social ideas to make the most of a partnership with Chrissy Teigen, which unites “groceryheads” around their shared love of grocery to drive relatability and fandom for Kroger? We started with some cart confessions.
Then we played some game in an actual Kroger… and rallied other groceryheads to join Team Kroger.
@kroger You and @Chrissy Teigen only have 30 minutes to shop, what’s going in your cart? 🤩 🛒 #Groceryhead #ChrissyTeigen #GroceryShopWithMe #GroceryHaul ♬ Fashion show sound for models(249300) - UNchan
@kroger Why is @Chrissy Teigen sniffing a pineapple? 👀 #CartConfessions #Groceryhead #ChrissyTeigen #GroceryShopWithMe ♬ original sound - Kroger
@kroger Best parking lot snack: Kroger Sushi 🍣 or a whole Rotisserie Chicken 🍗? ⬇️
♬ original sound - Kroger
From groceryheads to advertising heads and even just folks scrolling the internet, Chrissy Teigen, Ultimate Groceryhead was a hit online and in the trades.
