@appleTV | Brand Channels
With a growing library of exceptional television shows and films Apple broke with their usual social media approach and enlisted us to bring witty and elevated content across various social timelines.
Silo | The Tweet
Our social first approach gave Apple TV a direct correspondence with their audience who were never more delighted than when we gave them what they wanted. And when we posted the first episode of a popular show to Twitter/X, the fans went nuts. Every week we would meet in a war room at Apple and discuss the upcoming titles and how to guide them toward their audience. It was out of one such war room in which I was an active participant that we formed the idea that became the Silo tweet, which went on to awards recognition at the Clios and the One Show.
Slow Horses | Select Editorial
Recognizing that Slow Horses could appeal to a broader audience than it was reaching, I created a mini-campaign by tapping into it’s best features: the specific humor of Gary Oldman’s performance, London as a location - and showing followers that this wasn’t just another spy drama.
Thanks to our video series popping off on social, Slow Horses became #1 most watched show on Apple TV+ outperforming higher priority titles. The show has gone on to win Emmys, BAFTAs and Golden Globes.
The Morning Show | Select Editorial
To engage the fans for season 3 of this popular drama we took an always on approach, servicing audiences demands for more of their favorite characters on @themorningshow — while over on @appleTV we teased what was next for their complex relationships where followers might be less familiar with the drama.
YOUTUBE | CONTENT SERIES
When Apple TV came to us to launch their YouTube channel featuring more than just trailers, we looked at what audiences were jiving with when it came to their favorite TV shows. We created several repeatable series to satiate the audience hunger for immersive experiences whether through sound tracks, world building, fan theories or other kinds of BTS. Myself and my creative partner Laura Panthofer ideated and built out these series some of which you can see below.