When TUMS asked us to create a social-first activation buzz to help heartburn sufferers keep TUMS top of mind during Super Bowl, we decided to make TUMS as passable as possible.
How? Iām glad you asked.
Inspired by NASA, MIT, and Nathan Fielder, we engineered the TUMS Burn Ball, a football with TUMS inside it, so Super Bowl party-goers can pass the TUMS.
@tumsofficial introducing The TUMS Burn Ball š field tested by @airrack ā¬ original sound - TUMS
@airrack #TUMSPartner The Burn Ball: the ultimate way to Pass The TUMS! #ad Post a video showing how you pass the TUMS using #PasstheTUMSsweepstakes ā¬ original sound - Airrack
@airrack #TUMSPartner Taste testing spicy wings for the big game! PASS THE TUMS and skip the heartburn! @Tumsofficial #ad ā¬ original sound - Airrack
@tumsofficial stock up on TUMS @target this game day so that you're ready to #PassTheTUMS ā¬ original sound - TUMS
@tumsofficial stock up on TUMS @walmart this game day so that you're ready to #PassTheTUMS ā¬ original sound - TUMS
