Austin City Limits music festival

When the brand came to us with a new design system, reinventing their look and feel on social, we were tasked with bringing this to life for their sponsorship work at various music festivals. Together with my creative partner Laura Panthofer, we developed and sold through this content leading our teams in its execution. To emphasize the experience, immersing fans in the broader RTBs of what T-Mobile offers beyond cell service, we gave fans BTS access to their favorite artists leaning into bold visuals and pared back copy to show T-Mobile followers that they weren’t just customers any more, but VIP members.

@tmobile catch Kehlani arriving backstage at Club Magenta @ACL Music Festival ♬ original sound - T-Mobile
@tmobile let's take a walk with @Teddy Swims on the way to Club Magenta @ACL Music Festival ♬ original sound - T-Mobile
@tmobile check out BTS with @FLETCHER as she pulls up to Club Magenta @ACL Music Festival ♬ original sound - T-Mobile
@tmobile side stage access without the line @ACL Music Festival ♬ original sound - T-Mobile
 

PGA @ QUAIL HOLLOW

To elevate T-Mobile’s sponsorship of golf’s hottest ticket we enlisted players and creators to showcase all the ways that T-Mobile enhance the sporting experience.

 

SEC CHAMPIONSHIP + FRIDAY NIGHT 5G LIGHTS WINNER REVEAL

Again making the most of the network’s sponsorship and efforts to show how they are more than a service provider we executed our new brand design system to deliver content that was bright, modern and energizing. We also celebrated the winners of the inaugural Friday Night 5G Lights by sending them to the SEC final in a custom VIP coach.